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Connects strategy, creative, and influencers
to drive brand growth 

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Strategy 

Campaign strategy
by users’ behaviour​

  • Campaign strategy

  • Implementation

  • Optimization

BX
Connecting online offline + digital contents
 
  • Exhibition

  • omnichannel

  • Content strategy

Creative
ATL+BTL content strategy & in-housing production
 
  • Digital content plan & production

  • Film production

Media
By analyzing user behaviour, finding the synergy among media and execute
  • Channel strategy to maximize the performance

  • Analyzing the performance

Campaign Type for Stratedy

Multiple strategies. One connected approach.
Built to run campaigns across platforms, creators, and moments.

End-to-End Strategy

An end-to-end influencer marketing strategy executed across the entire game lifecycle, from early development to live operations.

Creator Partner Program

A global creator partner program that recruits passionate, fast-growing mid- to small-scale creators and supports them through a multi-month partnership.

Co-Streaming

Joint live streaming sessions featuring multiple streamers to maximize reach and real-time engagement.

Twitch Boost Day

A coordinated Twitch streaming event where multiple creators go live simultaneously to boost rankings and traffic.

Streaming Competition

A competitive streaming format where creators compete based on performance metrics and streaming results.

Anniversary Events

Campaigns designed to highlight and celebrate game and service anniversaries. From various events, to in-game rewards.

IP Collaboration 

Game marketing initiatives built through collaborations with external IPs such as anime, idols, and other game franchises.

Short-form Content

Event-driven short-form content designed for rapid distribution and high engagement on short-form platforms.

Steam Events

Influencer marketing executed during major Steam promotional periods, including seasonal sales, Steam Next Fest, and publisher events.

Brand Collaborations

Influencer-driven promotional content created in collaboration with brands and services.

Long - Term Partnerships

Ongoing partnerships with selected creators to build sustained brand communication over time.

On-site Activations

Offline activations inviting creators to participate in on-site events and experiential marketing.

Web3 Game 

Influencer marketing for Web3 and P2E-enabled games, designed with token economies and community-driven growth in mind.

Creator Content Licensing

Licensing creator-produced content for use as UA and performance advertising assets.

Portfolio

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Chaos Zero Nightmare

Smilegate

Region | NA (North America)

In addition to appointing ambassadors who produced content from the pre-registration phase through official launch, we recruited a large number of highly engaged, up-and-coming mid- to small-sized creators and ran a global partner creator program over several months.

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ODIN: VALHALLA RISING

KAKAO Games

Region | NA (North America), TW (SEA)

In addition to appointing ambassadors who produced content from the pre-registration phase through official launch, we recruited a large number of highly engaged, up-and-coming mid- to small-sized creators and ran a global partner creator program over several months.

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Galaxy Store

SAMSUNG

Region | NA (North America), CA,BR, GB, FR, DE, TW, MX

Executed an influencer Shorts campaign across 10 countries to drive traffic to the Samsung Galaxy Store

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BAND

Naver

Region | NA (North America)

This campaign is an influencer marketing initiative aimed at driving new user registrations (NRU) for BAND in the U.S. market, with influencers independently planning and proposing content episodes based on their respective communities and creating stories centered on real communication challenges resolved through BAND.

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