Executed an influencer Shorts campaign across 10 countries to drive traffic to the Samsung Galaxy Store

Filming with young celebrity KAI Trump as an ambassador at CJ CUP

As part of a Korean government–supported initiative, a high-potential indie game developer focused on a global influencer campaign, first validating performance in North America (English-speaking markets) before expanding into Japan, Greater China, and Europe using additional funding secured through proven results.

Create PHYSICAL customer journey for LG OLED TV, UltraGear monitor & PUBG IP to consolidate Gaming category

Football player Heechan Hwang’s favorite food journey

As a case of bringing a leading Japanese indie game to global English-speaking markets, we showcased gameplay through Steam demo play to appeal to users and drive wishlist additions. The campaign efficiently combined Western-standard pre-roll ad formats with dedicated full-length content, including long-form videos and VODs, to maximize overall performance.

Social casino influencer content generated strong viral impact, driving both new user acquisition and re-engagement, with the footage rights secured and repurposed as UA advertising creatives.

We hosted an influencer invitation event at Gamescom in Germany, featuring developer-led booth activities and early gameplay experiences, and shared on-the-ground coverage through influencer channels to drive buzz and attention. This helped build anticipation for the upcoming title and effectively boosted pre-registrations ahead of launch.

The campaign distributed a total of six Instagram Reels, featuring episodic content that showcased influencers using the product across various real-life scenarios.

Filming with 5 CJ K-Culture ambassadors at KCON LA

From the early planning stage, influencers were engaged to produce short-form videos with UA (User Acquisition) marketing in mind, and when the content proved suitable, it was acquired and repurposed as UA ad creatives. All necessary footage licensing agreements were secured as part of the process.

For a roguelike deck-building card game in one of Steam’s most popular genres, we executed marketing across the entire development lifecycle—from the Steam Next Fest demo release through official launch, publisher sales, and ongoing updates—resulting in a featured placement on Steam’s main page after launch.

“BRAVER TOGETHER”, a global collaboration project between Cookie Run: Kingdom and BTS

A single-player action RPG based on the hit webtoon Solo Leveling, released by Netmarble on PC and console platforms (Xbox, Steam), promoted through TwitchCon activation alongside live streams and fully dedicated YouTube content.

Fashion designer Milanonna’s shopping advice

Pre-registration campaign for a Web3 game

Following the pre-registration and launch campaigns, this global mid- to long-term project collaborated with influencers who continued playing the title, producing weekly Tip & Guide content over three months. Timely content aligned with game updates—such as tier lists, character updates, events, and weapon showcases—helped maintain consistent visibility and strengthen community influence.

This content features influencers from the UK and Germany driving vehicles equipped with EV-specific tires.

This campaign is an influencer marketing initiative aimed at driving new user registrations (NRU) for BAND in the U.S. market, with influencers independently planning and proposing content episodes based on their respective communities and creating stories centered on real communication challenges resolved through BAND.

In addition to appointing ambassadors who produced content from the pre-registration phase through official launch, we recruited a large number of highly engaged, up-and-coming mid- to small-sized creators and ran a global partner creator program over several months.

We maximized viral reach and brand awareness through a first-look showcase livestream, generating early interest by engaging top-tier influencers in the Closed Beta Test (CBT). This was followed by on-site activations with leading North American and Japanese influencers at the TGS booth, and a large-scale influencer campaign across English-speaking markets immediately after global launch, supported by strategic livestreams aligned with regular content updates to sustain market momentum.

From the Steam demo release through CBT, Early Access, and ongoing updates, we executed influencer campaigns across multiple regions, leveraging mission-based livestreams with real-time viewer rewards and three-person co-streams to drive buzz and engagement tailored to the casual survival genre.

While the gameplay was fully engaging even in solo play, we executed a six-streamer co-stream in Japan, and in Taiwan, featured a solo streamer playing a deduction-based session with seven real-life friends to create regionally tailored buzz.

Following the Early Access launch, we executed an intensive marketing campaign aligned with the sales period, leveraging a curated group of influencers specialized in similar game genres and co-op gameplay to drive engagement through Twitch livestreams.

Centered around a large-scale Co Stream featuring 32 Indonesian Vtubers, we implemented a four-week strategy combining social media posts, small-group co-streams, a full-group livestream, and highlight VOD uploads to build momentum and maintain sustained visibility.

To maximize visibility during Steam Next Fest, dozens of streamers went live simultaneously, driving a concentrated surge in exposure that propelled the title into Twitch’s global Top 10 and generated strong attention on Steam.

after launch, we hosted a $200,000 streaming competition that attracted voluntary participation from top streamers in key target regions, achieving over 30,000 average concurrent viewers (CCV) and more than 1 million total views over 10 days. GC also developed and operated the official tournament website to support the campaign end-to-end.

To promote the 7th anniversary and a major update, we launched a North America–focused influencer campaign, segmenting existing partners and newly onboarded influencers to simultaneously drive returning and new user acquisition. We further amplified buzz by collaborating with creative influencers specializing in content such as comic-style illustrations.

Through annual anniversary influencer campaigns, we strengthened brand awareness while driving new and returning user acquisition, further reinforcing the fandom with mentor–mentee tournaments and creative influencer-led content.

To celebrate the Nth anniversary, Vtubers created OST cover performances and character illustration content, deepening engagement with the brand universe and the fan community.