on May 29, 2025 In an era where attention is the most valuable currency and content creators shape consumer sentiment in real time, marketing has undergone a fundamental shift. Influencer marketing is no longer supplementary. It’s a core strategy, especially in the gaming industry, where communities form around creators as much as they do around the games. GC Social Media Marketing Inc. (GC) is at the forefront of this shift, transforming how game developers and publishers co

TikTok's rise to dominance in the realm of social media can be attributed to its unique ability to connect culture with popular consumer categories, ranging from fashion and cosmetics to entertainment. The latest frontier that TikTok is setting its sights on is gaming. According to internal company data, approximately 50% of TikTok's 1 billion daily active users engaged with gaming content in 2022, demonstrating a substantial interest that the platform hopes will attract mar

Gaming is a rich tapestry of technology and creativity that, for decades, has pushed the limits of storytelling, competition, and community building. As we look at the historical trend of game platform exclusivity, we cannot deny its crucial role in shaping the gaming industry. However, a paradigm shift seems to be at the cusp, as this traditionally exclusive landscape is undergoing an unprecedented transformation. The Era of Game Exclusivity In the early years of the gaming

According to video game companies, the technology that powers the popular chatbot ChatGPT has the potential to significantly accelerate game development, lower expenses, and revolutionize the way players engage with game characters. AI Helps Generate and Expand on Creative Concepts  In the past few months, generative artificial-intelligence tools have become increasingly popular due to their capacity to produce essays, images, and music assets based on basic textual cues. Ga