Case Studies

Chaos Zero Nightmare | Smilegate

GC led the North America and Thai global launch campaigns for ODIN:VALHALLA RISING. From encouraging pre-registration to spotlighting Character selection and Guild creation, we embedded every core mechanic into influencer-driven content.In Thailand, we brought MMORPG excitement to life by staging competitive content between top-tier local creators. These dynamic showdowns were broadcast via real-time livestreams on YouTube and Facebook, amplifying the buzz and engaging the gaming community at scale. To sustain long-term visibility, we also launched an official partner creator program, encouraging consistent ODIN content uploads over the course of a month. This ensured the game remained top-of-mind across target audiences well beyond launch day.

Epic Seven | SmileGate

Epic Seven being on top of mobile game leaderboards is by no accident. With several, vigorous campaigns across Youtube and Twitch, the game remains a juggernaut in the mobile gaming RPG genre. We hired Huge and influential streamers who used to play Epic Seven to bring awareness to the current updates and game events, such as tournaments, to boost the ever-growing game.

leading a series of campaigns tied to major annual updates and game anniversaries.

This included creator-led content showcasing the newest features, as well as co-streamed live showcases — such as the 7th Anniversary event — where streamers watched and reacted in real-time with their communities. These moments helped amplify major milestones and fostered a sense of shared celebration between the brand and its players.

Blue Archive | Nexon

Blue Archive built an impressive fanbase by targeting mega influencers, mostly in the streaming scene. With the likes of popular Vtubers Gawr Gura, Ironmouse, and highly respected Cosplayers, Blue Archive became a mobile giant. Streams included custom, rotating and catered QR overlays for easy access for Mobile Downloads.

Collaborated with a well-known North American VTuber to create a creative OST cover and livestream content, expanding the campaign’s cultural reach and giving fans a fresh emotional entry point into the Blue Archive

Band | Naver

Band is a great organizational app used among active communites to form groups of like minded individuals. What better way to showcase the app features then to encourage users to engage in the app daily? We partnered with Nick Symmonds on a long term promotion. We created a Custom Challenge with the goal in mind to post daily progress and reach 100k miles of running collectively. The incentives included custom prizes and payouts, with winners and annoucements being made all over Youtube and Instagram channels.

DoubleU CASINO | Doubleugames

GGContent executed a creator-driven campaign for a leading social casino game, tapping into slot and casino-specialized influencers across Facebook and YouTube.

These creators produced engaging, native-style content that resonated with their existing audiences and effectively showcased the game’s features. Following the organic rollout, video assets were purchased as UA ad creatives, extending the campaign’s impact across paid media channels.

Galaxy Store | Samsung

Short-form focused campaign to promote Samsung’s Galaxy Store, leveraging creators in Brazil and Taiwan.

These influencers produced engaging content that featured gameplay from titles available on the Galaxy Store, seamlessly integrating monthly Galaxy promotions into their videos. The campaign effectively highlighted the value of the platform while localizing content to each market’s creator culture and audience preferences.

MapleStory N | NEXPACE

To boost excitement for MapleStory N, GGContent ran the “Global Stream Clash”, a global influencer tournament with a $200,000 prize pool.We not only led the global influencer marketing and event operations, but also built and managed a custom competition page — featuring real-time leaderboards, participant tracking, and creator engagement tools — to streamline the entire experience.

ROM: Golden Age | Redlab Games

To support the global launch of ROM: Golden Age, GGContent led a full-scale influencer campaign from pre-registration through release.

We activated specialized P2W MMORPG creators across key regions — including Thailand, Taiwan, the Philippines, Vietnam, and Brazil — to produce consistent, engaging content that highlighted the game’s competitive features and monetization appeal.

By tapping into influencers with loyal genre-specific audiences, the campaign drove strong early traction and built lasting visibility around the title’s debut.

RATOPIA | Cassel Games

Supported the ongoing growth of indie hit Ratopia with a focused campaign during the Steam Summer Sale.

We partnered with city-building specialists from North America, China, and Japan to produce long-form content — with each creator crafting over an hour of gameplay. The charm of the campaign came from watching how each influencer uniquely developed their city, showcasing the game’s depth, creativity, and replayability to their dedicated audiences.

Summoners War | Com2Us

With the help of GGC, Summoners War is an instant mobile classic and is the reason why the game is still going strong after 10 years. Throughout years of partnerships, we had to get creative in promotional approaches. From Custom Animations, Drawings, Music, Cosplay and everyting in between, we help Summoners War celebrate their anniversaries and countless crossovers/partnerships.

Lost Sword | WEMADECONNECT

To celebrate the global launch of Lost Sword, GGContent partnered with popular streamers and YouTubers in the genre — activating creators across Twitch and YouTube to generate strong first-wave awareness.

To maintain long-term interest and consistent organic reach, we established ongoing partnerships with creators in Thailand and North America — key markets that had already shown strong user engagement. These influencers published weekly content over several months, covering new character reveals and gameplay updates as they were released.

Solo Leveling: Arise | Netmarble

With the help of GC, Netmarlbe successfully launched this mobile game adaptation of the very popular Webtoon with over 14 Billion global views! By hiring suitable streamers and utilizing unique QR overlays, the game received overwhelmingly positive results.

TERMINUS Zombie Survivors | longplay Studio

To mark the release of a new DLC for the fan-favorite Terminus: Zombie Survivors, GGContent launched a fast-paced influencer campaign aimed at both veteran players and newcomers.

We onboarded a mix of creators — some already familiar with the base game and others experiencing it for the first time — to fully explore both the core content and the newly released DLC.

All videos were strategically published within 24 hours of the DLC launch, leveraging a timed-release model to dominate YouTube feeds and maximize early visibility.

Commander Quest | FlywayGames

GGContent has been running an end-to-end campaign for this breakout Roguelike Deckbuilding title — from its first demo debut to full launch, publisher sales, and even post-launch localization including German language support.

To drive long-term interest and regional growth, we partnered with top creators in the roguelike-deckbuilding space across key markets. Through genre-savvy content tailored to each region, we successfully attracted engaged players and sustained momentum across multiple campaign stages.

Wooparoo Odyssey | NHN

For NHN’s popular mobile casual title Wooparoo Odyssey, GGContent collaborated with short-form content creators in Taiwan and Japan across platforms like YouTube Shorts and TikTok.

Each influencer created original, personality-driven branded content — showcasing the game’s charm in a fun, native way. These short-form videos were later repurposed as UA marketing assets, with footage rights secured by period, allowing the campaign to scale effectively across performance channels.

ODIN:VALHALLA Rising | Kakao Games

DARKEST DAYS | NHN

In partnership with NHN, GGContent launched a high-impact campaign to debut Darkest Days at Steam Next Fest. Our mission: drive wishlist adds and demo plays, and generate momentum for this highly anticipated title.To kick things off, we orchestrated a concentrated Twitch 1-Day Stream blitz, mobilizing a wave of live streamers to spotlight the game simultaneously within a single day. This surge of live content quickly positioned Darkest Days as a standout title during SNF, creating immediate buzz and social proof across the platform.As a result, Darkest Days climbed to the #1 spot on Steam’s “Trending Upcoming Games” list—establishing both visibility and credibility ahead of launch.

Battle Crush | NC Soft

GC partnered with NC Soft to run their First Beta campaign. We targeted various genres to have mass reach for both direct and indirect target demographics. Through the First Beta campaign, we set up teams of streamers to play together and show off how exciting team play was. We were able to hone in on PC players and the devs got to improve MnK controls for their next beta. Though the Beta period was short, many players built interest in the game and are looking forward to when Battle Crush will launch.

MLB 9 Innings | Com2Us

In a highly competetive sports gaming scene, we helped MLB 9 Innings stand out by working with the best in the genre and by hiring influential creators in this space. This included promotions on TikTok and even custom animation productions.

Dave the Diver | MintRocket

GGC helped launch the breakout game Dave the Diver with promotions across Twitch, Youtube and TikTok. From Wishlist boostings to Early Access, we helped this game become mainstream which lead to crazy ravings from game press and respected influencers/creators.

Guardian Tales | Kong Studios

GGC worked with the Guardian Tales team to push their incredible game to the Switch community. By partnering with the most respected Ninendo Switch influencers and news outles, the word quickly spread and Guardian Tales has been a staple game for the Switch players ever since.

Eversoul | Kakao Games

Eversoul was seeking to enter the competetive mobile RPG scene and we helped the developers achieve just that. With widespread Twitch streams and Youtube promotions, lovers of the RPG were impresed by the game's art style, mechanics and the overall story. GGC utilized special coupon codes to show off gameplay and encouraged downloads with custom Twitch overlays that blended seemlessly into the integrations.

EV Tires | Hankook

GGC handles a variety of services and products. By partnering with Reputable Auto creators the car community realized what they have been missing for their fleet of Electric Vehicles. By having respected car scene figures back the product, the Hankook tires stood out as superior to the competitors.

LG Standby me | LG Electronics

LG continues to push the innovative boundaries and there is no better way to show that by having social media influencers demonstrate the impressive capabilities of the LG Standbyme products. By utilizing Instagram reels, creators showed the ease of access and convenience this product can bring in their day to day lives.

Heavn Burns Red | Gree

Partnering with catered International creators is our specialty. Using sponsored streams and Youtube dedicated videos, we were able to successfully bring awereness to Heaven Burns Red among Korean gaming communities.

VFX Animations | Dexter Studios

By partnering with movie and react channels, we were able to shed light on the VFX work that may have gone unnoticed in hit films and shows from Korea. Once the viewers realize the quality of work involved, they look forward to future projects that Dexter Studios is involved in.

Digital Comics | TappyToon

TappyToon is a popular platform for digital stories, comics and novels. While well established in certain parts of the world, such services need help to migrate to other markets. With the help of comic/novel lovers in North America, TappyToon made their mark on expanding beyond their most well-received regions.

Freestyle: Rebound | JoyCity

We handle a plethora of sport game promotions and it is no exception for 3on3 Freestyle: Rebound. The game added fun twists to the classic basketball genre and even ran a tournament for all players for a chance to win money! By partnering with the best basketball creators and influencers, we helped the game to reach new player population highs and even had creators react to the epic tournament finales.

Dungeon Fighter Online | Neople

Another long time classic and memorable game is still rolling out consant updates. GGC helps to push these messages to encourage old and new players to experience the game.

Ragnarok | Gravity

When the sequal to the original Ragnarok Online came out, it was a huge opportunity to push this game mainstream on all mobile platfroms. With countless integrations and creative promotions, the game was able to reach its well deserved recognition.

LAPIN | 게임더하기 (Studio Doodal)

When the game needs a proper liftoff and launch, you can trust us to make it happen. This cute, platformer game added a unique spin on the beloved genre. Through multiple campaign efforts, the game reached major recognition and boasts incredibly high reviews, ensuring a quality experience for all gamers. Our main strategy included hiring many Vtubers as their cute and animated looks resonated well with the game.

Kooking Korea | Korean Tourism Organization

We kicked things off with a creative approach that delivered on the brief within the restrictions of limited time with the Hwang. With the concept for the video in mind, the cooking Korean food by Hwang, we made the decision to keep the lighting and camera work for the shoot very simple, so that the final film didn't feel over produced. The video achieved the desired results across social channels, began to flood into Visit Korea across the country.

Add to Kart | Korean Tourism Organization

We were approached to create a Korean shopping tour guide for Korean Tourism Organization to advertise Korean shopping diversity across the country with Jang Myeong-suk, Korean well known fashion designer. From the initial enquiry, idea generation, extensive storyboarding and pre-shoot preparations, the team took the time to fully understand the concept, what KTO would like to promote and delivered everything we could’ve hoped for and more. The video achieved the desired results across social channels, began to positive interest into Visit Korea campaign.

GC Platform | Various clients

The GC platform is a total solution for effectively managing influencer marketing. Based on a database of over 500,000 global influencer channels, you can be recommended influencers suitable for your campaign, and when running a campaign, tools are provided to monitor and communicate throughout the entire process, from video material review to campaign results. The GC platform has proven its performance and efficiency by supporting more than 500 global influencer campaigns and collaboration with approximately 3,000 influencers.