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Read up on our latest discussions with GC News, New Letter and Articles

GC Updates

ContentFlux officially opens!

  • ggcontent3
  • Nov 4, 2024
  • 3 min read

Hi again, this is Sol from GC.


Autumn, dyed in red leaves, is fast approaching.

This year's fall foliage is said to be 'late fall foliage' due to the heat of last summer.

They say that there will be more places where the autumn foliage is at its peak this weekend, so if you haven't seen it yet, I hope you enjoy the scenery full of autumnal sentiment this time .


GC News

 

ContentFlux Officially Opens!



This newsletter begins with the official launch of ContentFlux on November 8, 2024..


Those of you who signed up for a demo through our last newsletter have already tried it out, and we're about to launch an even more advanced version of ContentFlux based on user feedback.


ContentFlux is a platform developed by applying influencer data accumulated over eight years of global influencer marketing experience, making it a viable tool for marketing. Using GC's proprietary algorithm, it uses AI to analyze what influencers, who are gaming experts, have said about your game or a competitor's .


You can check data on influencer content summaries, sentiment analysis, and more. The results are also translated into approximately 30 languages. Now, you can check your results in Korean without having to translate them separately.


And one more thing! 

ContentFlux also provides predictive data on how much your competitors spent on influencer marketing over a specific period and who they hired . Quickly search through ContentFlux without having to search individually.


Currently, we support Twitch and YouTube, but after launch, we plan to gradually support more channels such as TikTok, Chichijik, AfreecaTV, and X/Twitter. 


After launch, we will provide 10 hours of AI analysis time to all members who sign up, even if they do not have a demo account, so please sign up in large numbers.


Global News


Legislation to ban fake reviews announced



The " Prohibiting the Sale and Purchase of Fake Online Reviews " law , announced by the U.S. Federal Trade Commission (FTC) in August, took effect on October 21st. Under this law, the FTC can pursue civil penalties against companies that intentionally violate the rules. The bill prohibits reviews and recommendations made by fake accounts, AI-generated accounts , people with no experience with a business or product/service, or people who misrepresent their own experiences .


Additionally, companies are prohibited from generating or selling reviews or recommendations. Companies that intentionally purchase fake reviews, solicit them from insiders, or distribute fake reviews are also subject to punishment.


The US has been particularly negative about Fake Reviews , but now that a law has been enacted that allows for direct punishment, we'll have to wait and see how things unfold



Influencer News


Mission Challenges with Creators


When considering influencer streaming, many advertisers worry a lot about strategies to make it look as non-commercial (aka homework) as possible. We'd like to share an example of a recent campaign we ran, where we implemented an "Influencer Mission Challenge" that resulted in high engagement between influencers and viewers. 


  • Mission: "7 Mission Challenge"

  • Content: Set 7 themes (high-difficulty challenges) and reward viewers with game goods based on the number of successful influencers.

  • How to select winners: After setting a tag including the "game name" and sharing it on X, the winners will be selected through a drawing among the viewers.

This is an example of an influencer effectively capturing viewers' interest in challenging high-difficulty levels, a key element of the game. If you're interested in conducting your own Mission Challenge with creators, reach out to us!


G-Star 2024


GC will see you at our BTB Booth at G-star 2024!

If you have any questions about ContentFlux demonstrations or global influencer marketing, please stop by our booth anytime. We'll give away a small gift (a spare battery) to those who sign up for a ContentFlux demonstration or participate in one.


  • Location: BTB J-510 , 3rd floor, BEXCO Exhibition Hall 2

  • Schedule: November 14th (Thursday) - 16th (Saturday)


Request a meeting in any convenient way! (Phone, KakaoTalk, or Biz Matching are all acceptable.)


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