[Monthly GC] Waymo and KCON in LA (feat. Heading to Gamescom?)
Hi everyone, this is JH from GC US 🙌
I heard Korea got a brief cool-down thanks to "ipchu magic" (the first day of autumn on the lunar calendar), only for a late heatwave to roll right back in. Hopefully it'll be a bit cooler by the time I write to you again 🍃
How do people move house in the US? 📦
I moved recently, and every time I do, I miss Korea's all-in-one packing-and-moving service so much. So how do Americans handle moving?
First, you go to Home Depot to buy moving boxes — it's a site that carries pretty much everything related to building, renovating, or DIY-ing a home. Then you rent a truck from U-Haul (the go-to self-move/truck rental company in the US). After that, it's a full DIY move! Packing and unpacking… takes a seriously long time 😮💨
Then recently I found a Chinese-run moving company called "Brothers Moving" and shouted "Eureka!" You still have to pack everything yourself, and they're not as meticulous as Korea's packing-move services, but they load things up quickly and it takes way less time — I'm a total convert now 😄
Waymo, met on a business trip to LA 🚕
A big event called KCON was held in LA this time, and I went out to support by inviting influencers to a client's booth. (I've shared more about the event and influencer content below, so take a look 😊)
Parking near the convention center is expensive and hard to find, so I mostly got around by Waymo. With no driver, I could sing along by myself, join online meetings on the way… there were a lot of conveniences, honestly.
But as luck would have it, a regular taxi driver happened to be right where I got out. He called out after me, "Thanks for supporting AI. You are going to lose your job also…" (said in a completely sarcastic tone 😅)
It wasn't so much annoying as it was oddly sad… it suddenly reminded me of the early Industrial Revolution stories from history textbooks. I have a feeling this might become a much more common everyday moment going forward.
GC News 🔔
KCON meets bibigo 🎶🥟
K-pop has grown beyond music into a full-blown global culture. Led by BTS, it's picked up huge numbers of fans in the US too, and KCON — the world's largest K-Culture festival held every year across the US, Japan, Thailand, and more — has been getting plenty of attention as a result.
For the second year running, GC invited a range of influencers to KCON, held at the LA Convention Center. We brought influencers interested in K-Culture to the bibigo booth set up at the venue and produced a variety of content there,
Built around the concept of 'K-Flavor Arcade' and four flavor themes representative of K-food — kimchi, sweet-and-salty, sweet-and-spicy, and spicy — the booth program let us naturally introduce bibigo's signature flavors to KCON attendees and to the many people who followed along on Instagram and TikTok.
running around kcon makes me hungry for @bibigo.global @bibigousa (Link)
She loved the surprise! #bibigo #KFlavorArcade (Link)
am i girlfriend material? let’s find out #bibigo #KFlavorArcade (Link)
Why did no one play the game with me 😭😭😭 #bibigo #KFlavorArcade (Link)
ContentFlux
We're running a weekly series in partnership with ThisIsGame covering ContentFlux. In case you missed any, here they are again along with the past articles 😄
Metacritic 86, OpenCritic 87: How Is Marvel Tokon: Fighting Souls Faring in Streaming?
Metacritic Score of 91: 'Big Walk's' Early Reception, Seen Through Streaming Data
Mistfall Hunter Reaches 1 Million Players in Its First Week — How Did Streaming Audiences Respond?
Splatoon Raiders Scores 9.3 with Users — How Much Buzz Did It Generate on Streaming?
💁♀️ Heading to Gamescom?
I'll be at Gamescom 2026 in Cologne, Germany this week. If you're going to be there, feel free to reach out — I'd love to say hi 🇩🇪
