on May 29, 2025 In an era where attention is the most valuable currency and content creators shape consumer sentiment in real time, marketing has undergone a fundamental shift. Influencer marketing is no longer supplementary. It’s a core strategy, especially in the gaming industry, where communities form around creators as much as they do around the games. GC Social Media Marketing Inc. (GC) is at the forefront of this shift, transforming how game developers and publishers co

TikTok's rise to dominance in the realm of social media can be attributed to its unique ability to connect culture with popular consumer categories, ranging from fashion and cosmetics to entertainment. The latest frontier that TikTok is setting its sights on is gaming. According to internal company data, approximately 50% of TikTok's 1 billion daily active users engaged with gaming content in 2022, demonstrating a substantial interest that the platform hopes will attract mar

Gaming is a rich tapestry of technology and creativity that, for decades, has pushed the limits of storytelling, competition, and community building. As we look at the historical trend of game platform exclusivity, we cannot deny its crucial role in shaping the gaming industry. However, a paradigm shift seems to be at the cusp, as this traditionally exclusive landscape is undergoing an unprecedented transformation. The Era of Game Exclusivity In the early years of the gaming

The landscape of streaming and social media is constantly changing, with new platforms emerging all the time. This can make it difficult...

Gaming is a diverse and rapidly evolving industry, offering a wide array of game designs, styles, and arts to cater to the tastes and...

According to video game companies, the technology that powers the popular chatbot ChatGPT has the potential to significantly accelerate...

When Fortnite came out in 2017, it set the bar high for Battle Royale genres and game developers have been trying to replicate Fortnite’s...

Finding and engaging with an audience that is willing to share and enjoy your content has become increasingly difficult as traditional...

Virtual YouTubers, or VTubers for short, have been rapidly gaining popularity in recent years. Believed to have originated in Japan,...

The movie industry has always been a highly competitive and constantly evolving field, but in recent years, it has had to grapple with...

Have you ever watched a movie or a TV series and suddenly spot one of your favorite brands integrated within the entertainment content? More often than not, these brands have been strategically positioning their products for the consumer to see. Let’s explore this type of embedded marketing to see how it works. Why Product Placements Work Product placement is a marketing technique used in movies, TV shows, music videos, and other productions where references to a specific bra