'Nioh 3' in Japan, 'Reanimated' in the West... East and West Hits the Streaming Charts
- Feb 24
- 5 min read
Simultaneous Entry into the Streaming Top 100 Immediately After Launch, Regional Success Patterns Confirmed by Data
Written by Kim Jun-su (HealT) | 2026-02-23 08:18:40
Original Article: https://www.thisisgame.com/series/415060?newsId=400081
Global streaming metrics that allow you to check this week's hottest hits at a glance! We explored them with the data analysis solution ContentFlux.
Today's games are Nioh 3 and REANIMAL. Nioh 3 attempts a new direction by transferring high-difficulty action to a vast open-field setting, while REANIMAL has captivated Western players at night with its bizarre and unique atmosphere.
What kind of box office performance metrics did these two new releases, which are distinctly different in genre and style, record on the global charts?
# Two New Releases Appear in Global Streaming Chart TOP 100
In February 2026, a notable shift was observed in the top ranks of global game streaming charts. Nioh 3 and Re:Animal are the main characters. Immediately after their release, the two games entered the ContentFlux TOP 100 chart side by side, demonstrating a strong presence.
In particular, according to ContentFlux’s content rankings compiled from February 2 to February 8, Nioh 3 recorded an explosive rise in rankings on major platforms following its official release. During this period, Nioh 3 achieved 20th place on the YouTube game rankings, 16th place on Twitch, and 23rd place on CHZZK. These figures represent a vertical jump of 34, 30, and 40 places respectively compared to the previous week, proving the intense interest sweeping through influencers in the early stages of the launch.
▶ ContentFlux Top 100 Nioh 3 Rankings
REANIMAL also debuted at number 99 on the YouTube chart immediately after its release on February 13, but is showing a tremendous upward trend, soaring to number 23 in just one week. In the metrics for the week of February 16, which are currently being tallied, REANIMAL is climbing back up the charts, ranking 16th on Twitch and 33rd on CHZZK.
▶ ContentFlux Top 100 REANIMAL Ranking
# Nioh 3: The Firepower of Homeland Japan and Global Scalability
The key driving force behind the success of Nioh 3, developed by Team Ninja and distributed by Koei Tecmo, is, as expected, the Japanese market. Its historical background and genre characteristics are serving as attractive broadcast material for Japanese influencers.
Looking at ContentFlux's country-specific distribution data, Nioh 3 demonstrated overwhelming power in YouTube viewing metrics, with Japan accounting for nearly half at 47.7%. In terms of content creation, the market is divided between the U.S. at 19.8% and Japan at 15.4%, followed by Brazil at 6.8% and the U.S. at 4.7%.
According to Twitch metrics for maximum concurrent viewers by language, English was the highest at 47.0%, but Chinese at 23.7% and German at 10.5% also accounted for a significant portion, indicating that it has successfully attracted not only Asian fans but also a global fandom.
▶ Distribution of Nioh 3 content by country based on YouTube views.
▶ Distribution by country based on the number of YouTube videos created for Nioh 3 content.
▶ Distribution of Nioh 3 content by country based on Twitch concurrent viewers.
Behind the high success figures lies positive reviews from influencers. Korean streamer Poongwolryang, after playing for 36 hours, gave a positive evaluation of the strategic fun of switching between Ninja and Samurai styles, as well as the graphics and the thrill of the action. On the other hand, he cited the somewhat high entry barrier for beginners and the complex stamina management system as major challenges.
▶ Contentflux AI summary of Poongwolryang's Nioh 3 streaming content.
Video analysis by Sanninsho, a famous Japanese streamer group, also gave high marks for the exploration of the vast map and the use of various weapons. Furthermore, an examination of the sentiment distribution among Sanninsho viewers showed that 60% expressed a positive reaction, supporting the high level of satisfaction among actual users.
▶ Sanninsho's Nioh 3 Streaming Comment Sentiment Analysis.
The success of Nioh 3 is attributed to the fact that it maintained the series' signature sophisticated action while lowering the barrier to entry and enhancing the fun of exploration through a new open-field setting. In particular, the introduction of two battle styles—Samurai and Ninja—proves its competitiveness in the global market by offering a wide range of strategic options to both existing fans and new users.
# REANIMAL: The Bizarre Horror That Captivated the Western Market
REANIMAL, developed by Tarsier Studios, the creators of Little Nightmares, and distributed by THQ Nordic, is targeting the North American and European markets.
REANIMAL, which embarked on a full-scale success immediately upon its official release, recorded a solid first place in YouTube viewing metrics in the United States with 29.6%, and received balanced interest across various regions, including Indonesia with 13.3% and Austria with 13.0%. In terms of content creation volume, participation from the markets of Brazil (6.2%) and Russia (6.1%) was notable, led by the United States (20.1%).
In particular, looking at the metrics by language on Twitch, English accounts for 39.5%, Russian 22.5%, and Spanish 10.5% of the total concurrent viewers.
▶ Distribution of REANIMAL content by country based on YouTube views.
▶ Distribution by country based on the number of YouTube videos created for REANIMAL content.
▶ Distribution of REANIMAL content by country based on concurrent Twitch viewers.
North American influencer Lirik played REANIMAL and highly praised the immersive horror atmosphere, sound design, and excellent art direction. However, he pointed out the short playtime and the unintuitive puzzle mechanics in some sections as drawbacks.
▶ Contentflux AI summary of Lirik's REANIMAL stream
In an analysis of Japanese streamer Kiyo's broadcast, the dark worldview and interactions between characters were evaluated as adding freshness, but boredom due to repetitive actions and the difficulty of some direction were mentioned.
The emotional distribution of Kiyo viewers was 53% positive and 35% neutral, supporting the fact that users are actively communicating about the game's unique symbolism and story interpretation.
▶ Kiyo's REANIMAL stream chat Sentiment Analysis distribution by ContentFlux.
The secret to the success of REANIMAL lies in its ability to maximize Tarsier Studios' signature bizarre mise-en-scène and accurately capture the psychological horror preferred by Western users. The direction, which delivers overwhelming immersion despite the short playtime, and the encouragement of cooperative play through the Friend Pass became the key driving force in fostering active communication and the sharing of story interpretations among users in streaming environments.
What is ContentFlux? ContentFlux focuses on content on social media and the influencers who produce it to support smarter decision-making across game operations, marketing, and strategy.
