Thank you for being with us in 2024
- ggcontent3
- Dec 23, 2024
- 4 min read
Hello all, this is GC's JH!
I'd like to say hello to you as we wrap up 2024, and it's been a while since I last sent you a newsletter.
In this day and age where we can even create videos with Chat GPT SORA, I decided to create images with DALL-E.
In American schools, there are days like this when you wear ugly sweaters in winter. People actually wear sweaters like this. It's one of those outfits that really brings the end of the year to life.
Global News
Catch Pokémon at McDonald's USA! Pokémon Go Gyms Open
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It was probably over five years ago. There's a downtown area called University Avenue in Palo Alto, home to Stanford University. I was sitting at a teahouse when I saw a line forming. I thought it was a new ramen place in the neighborhood, but since it's a Pokémon-themed place, people were lining up. I thought it was the perfect collaboration between a game and a local store, and now it's a well-established marketing strategy.
Developer Niantic has partnered with McDonald's USA to bring Pokémon GO PokéStops and Gyms to 13,500 locations nationwide. Players can visit McDonald's to participate in raids and encounter Pokémon attracted by lure modules during the week, making it a win-win for both the game and local stores.
Influencer News
Have you ever seen a combination like this in Indonesia? 30-person merger ON!
When it comes to MMOs and multiplayer games, you're probably wondering how to showcase the joy of playing together. Here's a campaign that solves this problem in one fell swoop.
This title was "Party Game," emphasizing 32-player multiplayer. The campaign, which ran for approximately three weeks, consisted of "pre-group streaming + social media posting + a 30-person joint broadcast package," showcasing the fun of multiplayer gaming through a 30-person joint broadcast.
First, we introduced the game and created a buzz with a pre-streaming session for groups of 3-4 people. We then posted on the social media accounts of the influencers participating in the campaign (YouTube community, Instagram, X) one by one, signaling a 30-person joint broadcast and building viewer anticipation. On the D-day of the highly anticipated joint broadcast, the campaign concluded with a finale broadcast of approximately 30 people, generating approximately 50,000 likes and 7,000 clicks.
The actual advertiser also left feedback saying, “Thanks to this campaign , all indicators, including the game’s social channel and Steam page exposure, increased, and the local response was good in channel likes and comments on social posts and broadcast comments.”
GC is able to hire influencer groups and conduct joint broadcasts across the US, Europe, South America, and even Southeast Asia. If you're interested, please reach out and let's discuss potential campaigns for your game!
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GC News
G-Star 2024 will be a memorable event for GC . We operated a B2B booth with ContentFlux, and more people visited the booth than we had planned, showing interest in GC and ContentFlux. Customers from various countries, including English-speaking countries, Chinese-speaking countries, and Japanese, visited, and meetings were held simultaneously at each table in different languages.
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This year's G-Star also featured an interview with ContentFlux CEO Kim Jung-hyun, and the article was just released today. If you're curious about how "ContentFlux" can help with influencer marketing, please give it a read.
ContentFlux
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What are the Path Of Exile 2 launch campaign influencer execution fees?
The launch of blockbuster games was announced for the end of December, and although it is in Early Access, Path Of Exile 2 is sweeping the global gaming community.
We looked at the influencer advertising costs used since the launch of GC's new platform 'ContentFlux ' and confirmed that approximately $11,400,000 was spent on Twitch and YouTube influencer marketing.
On Twitch, we found 187 streaming channels with approximately $900,000, and on YouTube, we found 33 ads with $240,000, and the main languages were English, Spanish, Portuguese, and German.
Rather than a one-time stream, the platform also employed a strategy of maintaining its popularity by conducting multiple streams on a regular schedule. It remains at the top of the Twitch rankings, and its consistent hiring of influencers since its launch appears to have played a significant role.
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Asmongold, one of the most influential creators in MMORPGs and ARPGs (Twitch Channel 'zackrawrr'), voluntarily streamed five times. His first stream, which lasted a whopping 11 hours and averaged 110,831 viewers, featured him giving his personal review of the alpha, beta, and EA versions of Path of Exile 2, as well as playing it with a variety of characters. For more detailed stream content, check out ContentlFlux's AI Content Analysis.
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ContentFlux will continue to evolve with new features and improvements every month!
Year-end Greetings
The year 2024, which has been running wildly, is now just around the corner. As we reflect on the end of the year, I express my deepest gratitude for your support, and I wish you continued success in the coming year.
Happy Christmas and Happy New Year
