How will we connect with users in the AI-powered zero-click search era?
- ggcontent3
- May 19, 2025
- 2 min read
Hello again, this is GC Sol!
I was wondering when Spring would arrive, but the weather is already starting to feel a bit warmer. With the hopes that Summer won't arrive too soon, here is the May newsletter.
GC News
I would like to mention the CJ Cup Project that was recently carried out by Seungha Yoo.
The CJ CUP (a PGA Tour hosted by CJ) is a champion of K-Culture, transcending mere sports competition into a festival. We've collaborated with CJ to launch an exciting project where Kai Trump and the CJ brand (Bibigo, CJ Entertainment, Olive Young, and TLJ) can enjoy a golf match. For more information, please visit the link below.
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Global News
How will we connect with users in the AI-powered, zero-click search era?
Have you heard of "zero-click search"? Looking back on my recent search experience, I realize that with AI-powered searches, I'm getting the answers I need right away, without having to click any links.
When you type in a question, the AI will summarize it for you, and if you have more questions, just ask another question.
According to a recent report from Bain & Company, approximately 80% of consumers rely on "zero-click" results for more than 40% of their searches , resulting in up to a 25% decrease in organic traffic to brand websites . This means that click-through content alone is no longer sufficient to convey a brand's message.
Ironically, influencers are now creating brand messages and click-throughs that search engines can't. Influencer-created content integrates the entire process from exposure to conversion into a single video, introducing the brand and delivering the brand message. Furthermore, influencers directly encourage action through calls to action (CTAs) like download links, purchase links, and app installation links. Users naturally take action through influencers they already trust.
In the era of zero-click search, GC hopes influencer marketing can be a solution that connects brands and users.
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Steam News
Let's prepare for the upcoming Steam event this summer!
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Two of Steam's most anticipated events are coming soon: Steam Next Fest and the Summer Sale.
Steam Next Fest showcases demos of thousands of games from around the world. The Summer Sale is an event many Steam users look forward to.
Steam Next Fest June Edition: June 9–16 (PT)
Steam Summer Sale: June 26 - July 10 (PT)
June and July are the months when Steam users are most interested. GC has also been consistently running campaigns targeting specific events. We've also prepared a new Steam Deck, which contains examples and strategies for GC campaigns, including event streaming, large-scale joint broadcasts, and timeline-specific strategies. If you're planning a Steam campaign or are interested in the Deck, please contact us.
Updates
CEO Kim Jeong-hyeon is currently on a business trip to Korea.
We are available to schedule meetings from May 26th to June 5th, so if you'd like to meet and talk with the CEO in person, please feel free to contact us anytime!
