When Fortnite came out in 2017, it set the bar high for Battle Royale genres and game developers have been trying to replicate Fortnite’s...

Finding and engaging with an audience that is willing to share and enjoy your content has become increasingly difficult as traditional...

Virtual YouTubers, or VTubers for short, have been rapidly gaining popularity in recent years. Believed to have originated in Japan,...

The movie industry has always been a highly competitive and constantly evolving field, but in recent years, it has had to grapple with...

Have you ever watched a movie or a TV series and suddenly spot one of your favorite brands integrated within the entertainment content? More often than not, these brands have been strategically positioning their products for the consumer to see. Let’s explore this type of embedded marketing to see how it works. Why Product Placements Work Product placement is a marketing technique used in movies, TV shows, music videos, and other productions where references to a specific bra